Staples Back to School
My role: Concept thinking, Concept Visualiser, Graphic Designer
Concept: Eamonn O'Boyle & Mariëtta van Vliet
Concept:
This concept is about joy. It invites kids, students, teachers and par ents to celebrate the return to school in a fun way. It is a concept that allows us to be very youthful whilst still keeping our products in the forefront and staying on brand. We focused on several familiar school environments/situations (such as the classroom, sports hall, break room, selfie taking etc.), which allows us to showcase our products in a playful manner. The use of props gives the images something of a handcrafted feel, which makes them more authentic and less, contrived.