Staples Back to School

My role: Concept thinking, Concept Visualiser, Graphic Designer
Concept: Eamonn O'Boyle & Mariëtta van Vliet

Concept: This concept is about joy. It invites kids, students, teachers and par ents to celebrate the return to school in a fun way. It is a concept that allows us to be very youthful whilst still keeping our products in the forefront and staying on brand. We focused on several familiar school environments/situations (such as the classroom, sports hall, break room, selfie taking etc.), which allows us to showcase our products in a playful manner. The use of props gives the images something of a handcrafted feel, which makes them more authentic and less, contrived.

Staples Solutions Magazine
My role: Creative Designer

The old version of the magazine was focussed on hard-sell. In this new version we’ve changed the tone of voice in line with the new Staples brand identity – conversational, witty, insightful, tongue in cheek. We want our customers to engage with the brand off and online, so we used more call to actions to go online. We’re letting our experts do the talking – insights, interviews, real people, real business. Showing the best solutions with the right products.

Art Direction: Eamonn O'Boyle

Staples Christmas

My role: Concept Visualiser / Graphic Designer

Concept:
Don't let christmas take you by suprise, It doesn’t matter how organised you think you are being, before you know it Santa’s arrival is imminent and you’ve still got a ‘to do’ list as long as your arm. This concept takes a typical, unassuming office task or home scene… and adds Christmas. Santa’s sleeves are seen in frame, serving up a portion of reality to unsuspecting people.

Concept and Copy: Eamonn O'Boyle & Laura Bury
Creative supervision: Chris Barton

Staples Little Helpers

My role: Concept Visualiser / Graphic Designer

This is a foto series made to promote all te various ways Staples can operate to help you "build your business". The images where created to be used in various applications ranging from greeting cards to printed advertising.

Art Direction & Concept: Sergio Leite

Application Builders - Apps

A collection of mobile apps created during my employment at Application Builders.
My role: Design, Fonts, Illustration, UX design

Applications:
• Kindplanner (used by daycare, parents and tweens)
• Maybelline (concept)
• Traumanet (used by hospitals)